GOAL
Redesign Jennifer's Heaven's business card to create a professional, floral, and heavenly aesthetic.
Redesign Jennifer's Heaven's business card to create a professional, floral, and heavenly aesthetic.
AUDIENCE
Adults who appreciate and value high floral design and the pathos of giving, receiving beautiful arrangements of flowers
Adults who appreciate and value high floral design and the pathos of giving, receiving beautiful arrangements of flowers
CLIENT
Jennifer's Heaven
Jennifer's Heaven
SOLUTION
In order to appeal to Jennifer's Heaven's core aesthetic desires, I implemented these core design features;
In order to appeal to Jennifer's Heaven's core aesthetic desires, I implemented these core design features;
Professional: Sophisticated color palette with a simple, straightforward layout.
Floral: Classical painting style flowers featured on both sides of the card helping to lead the eye and frame information
Heavenly: Rounded corners, cream toned paper, and gold foil application complete the luxurious and soft nature that conjures heavenly feelings while the reader engages with the business card.
